Performance-Driven Management:
Legal Needs Assessment
and Strategic Marketing
of Civil Justice Programs

1-1/2 Days
September 23-25, 2004

New! Info and Registration Package: Click here to download a copy.
Workshop site: Click here to check out the conference hotel and Traverse City attractions.

This workshop will address three questions that define Performance Driven Management: How do we identify the priority legal needs of clients that drive our work? How do we translate those into powerful strategic initiatives that will make a difference in clients' lives? How do we enroll potential funders and partners to make those projects a reality?

Every program or project can benefit by applying a more strategic approach in its resource development efforts. In this workshop, 8-20 civil justice professionals will apply the tools of "Strategic Marketing" to the specific situation of their programs and projects, beginning with the process of legal needs assessment and winding up with the design of strategic marketing campaigns for launching fundable projects.

Leaders: Ken Smith and Alex Gulotta



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